the hard sell

exercise habitual life style change anything that forces us out of our status quo seems like a hard sell. I used to think that health, fitness, strength (STRENGTH), conditioning, well being, longgevity would be wanted by everyone. And it probably is as long as it comes in a magic bean.... ... but; magic beans really don't work dispite late night tv laughomercials. health and longevity does require work. ( i know in todays world of medical wonders they can probably keep you alive indefinately but do you really want to be hooked up to 19+ different kinds of medicines, tubes and machines?) with the media and curent cultural acceptance allowing the growing justification for lack of fitness, poor health and, yes, grotesquiness in society today I shouldn't be surprised that so few people strive for excellence now. The problem, without the reach for excellence there isn't even an achievement of mediocrity! The lack of effort, the lazy approach to life, the loss of manliness and sexy femininity in todays world is evidenced everywhere I look. "do you want to live forever?" ( I can't remember what movie that comes from) but if you do , sorry, but you're gonna have to put in some effort; some hard work. You're going to have to exercise ( but not excesively (see, a soft sell)) you're going to have to control as best you can what goes into your body. Exericse with effort Eat nutrients not sugar. Invest in yourself with effort. fight religiously against sloth. Fill your life with vigour get up and dance move it move it!